Michelle Bridges on growing your personal training business

1. Think laterally and tailor your business to cover a hole in the market
2. Get yourself a Personal Trainer to give you a better insight into what you can and can’t do with your clients
3. Go to the same lengths that you ask your client to go to
4. Advertise – put your branding on your shirt, your car, your equipment…
5. Get on Facebook and Twitter as these are great, free marketing tools
6. Be a doer – get out there and work hard
7. Have a website if you can afford it, or find someone to do it cheaply
8. Get the Master Trainer Advantage (Fitness Business) at Australian Institute of Fitness
9. Be open-minded to all fitness activities, instead of bagging the latest craze that people enjoy
10. Network with people in the industry at any opportunity

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