BrandPower: Build a brand, build a business (pending accreditation)
Pending accreditation with Fitness Australia
Join us for a 'deep-dive' into the skills you need to design your own business brand and stand out from the crowd!
What is a hedgehog and how does it relate to your brand?
Do you know what you do really well and what is unique about your service or product?
Why are tag-lines and positioning statements vital to create a strong brand which makes an IMPACT?
Learn from industry legend Greg Hurst about creating a brand and marketing your business to the industry
- Understand what a TP5 is and how this helps in structuring any business concept
- Examine a popular brand and apply the TP5
- Analyse different brands’ successes
- Identify your target market’s needs and wants - have you got what it takes?
- Know the seven qualities of an effective name - does your business name have these?
- Work out what your ‘hedgehog’ is! ie. what your business does really well
- Create a Brand idea statement
- Design a vision, mission, values and tagline for your business
- Understand brand positioning then integrate a brand position model to your business plan
- Create your own brand/marketing idea based on your TP5
Price: $145.00
Endorsed by the Australian